Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

Joseph Rauch manages content and SEO at Public Goods. Join him as he discusses why the ecommerce blog is the key to differentiation and customer experience with Fynn Glover.

Former poker pro, serial entrepreneur, and founder of ecommercetech.io weighs in on how the best Shopify merchants are building their technology stacks to differentiate in the Age of Amazon and the DTC revolution.