Podcast: Brand Differentiation

Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

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Creating an Active Community for Your Ecommerce Brand

Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.

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How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men’s personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.

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Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty

Former ecommerce merchant turned SaaS founder Jordan Gal walks through the history of post-purchase selling to build loyalty, increase ARPU, and expand Lifetime Value.

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Owning 1:1 Customer Relationships in an Omnichannel World

Former agency founder, ecommerce marketer at Watchmaster, VP of Marketing at BigCommerce, and current CMO of Shipbob weighs in on how merchants differentiate in the age of Amazon and the DTC revolution.

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How to Differentiate Your Ecommerce Store with Blogging

Joseph Rauch manages content and SEO at Public Goods. On this episode, Joseph discusses why the ecommerce blog is the key to differentiation and customer experience.

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