On today’s episode:

David DeMartini discusses his 4 years at POC Sports and how he’s helped catalyze the brand’s investment in building a direct to consumer channel.

David is the Chief Marketing and Digital Officer for POC Global. He’s been with the organization for close to 5 years and oversees global marketing, communication and direct to consumer sales channels. He currently lives in Park City Utah with his wife and 1-year-old daughter and can be found deep in the Wasatch Mountains on a bicycle in the summertime and on snow skis throughout the winter.

POC is the world-leading snow sports and bike protection company with a mission to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.